Congratulations on launching your new site! Now, all you need to do is get people to visit the site and interact with the content on it. This is easier said than done. Gaining traction to your new website can be difficult and time-consuming if you have never done it before. Luckily there are a number of easy tactics you can implement to help get customers to your website and build an online brand.
An easy and free way to help drive eyes to your website is to practice and implement basic SEO tactics. One way to create basic SEO is through a solid link structure and keywords. A link structure back to your website will help increase the relevancy of your website by adding the link to your website to all other social profiles. Include the link of your website in your Twitter bio, Facebook information, and any other profiles you have created for your business. This kind of structure will help allow anyone who views your business on any social platform the chance to visit your main website. Another factor is to include your keyword in these profiles. Your keyword is the name of your business. Any piece of content you create should include your keyword in it.
This method to drive traffic to your website is a paid service. With Google Adwords you can pay to have an Ad appear as the first result in your Google Search for your business or website. Whenever someone searches your keyword, the first result they see will be your website because you have paid Google to host an Ad as the top result for that search term. You can customize the look of the Ad through Google to make sure the banner looks appropriate and sends the message you want it to send.
Social media has become a very useful tool for business owners to market their product. Instagram is a great platform that can market products for your business. If you don’t have the following you would like to have, you can reach out to a group of individual who has a large following on social media. You want to make sure that the influencer you are communicating with has a following base that is likely to purchase a product like yours. Keeping good relationships with people on social media is key to long-term success on these platforms.